India has the second largest urban population in the world with more than 300+ million people living in urban India. By 2021, the figure is expected to cross 40% with 74 million plus urban agglomerations. To meet the challenges of rapid urbanization, the Government of India has launched the Jawaharlal Nehru Urban Renewal Mission (JNNURM) in 2005 with an overarching objective to strengthen and empower urban local bodies / municipalities and to catalyze investment, both public and private, for urban infrastructure and amenities. This has opened the doors of partnerships between the public and private players in developing the Indian urban infrastructure.

Since2005, in India there have been more than 15 projects contracted in water sector out of which approx. 70% of projects are on 24×7 PPP water supplies

With reference to the recent report by World Bank, the challenges faced by the water projects in India are:

  • Lack of relevant data and information on existing infrastructure
  • Lack of balance optimisation of capital investment and resources management
  • Long term financial sustainability of the project was not addressed
  • Weak communication and poor stakeholder engagement for the project

pManifold services for Water Utilities and Customer Indexing :


  • Market intelligence
  • Customer satisfaction studies
  • Willingness-To-Pay survey
  • Custom Research


  • Go to market Strategies
  • Financial modelling and bid advisory
  • Customer Intelligence and Satisfaction Monitoring
  • Business Process Re-engineering
  • Legacy Data Analytics and Improvements in customer engagement
  • Utility performance audit and monitoring
  • Non-Revenue Water reduction through strategic interventions


  • Cross Utility conferences/Workshops
  • Stake holder engagement initiatives – myUtility.in
  • In-company staff trainings
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