India has the second largest urban population in the world with more than 300+ million people living in urban India. By 2021, the figure is expected to cross 40% with 74 million plus urban agglomerations. To meet the challenges of rapid urbanization, the Government of India has launched the Jawaharlal Nehru Urban Renewal Mission (JNNURM) in 2005 with an overarching objective to strengthen and empower urban local bodies / municipalities and to catalyze investment, both public and private, for urban infrastructure and amenities. This has opened the doors of partnerships between the public and private players in developing the Indian urban infrastructure.

Since2005, in India there have been more than 15 projects contracted in water sector out of which approx. 70% of projects are on 24×7 PPP water supplies

With reference to the recent report by World Bank, the challenges faced by the water projects in India are:

  • Lack of relevant data and information on existing infrastructure
  • Lack of balance optimisation of capital investment and resources management
  • Long term financial sustainability of the project was not addressed
  • Weak communication and poor stakeholder engagement for the project

pManifold services for Water Utilities and Customer Indexing :


  • Market intelligence
  • Customer satisfaction studies
  • Willingness-To-Pay survey
  • Custom Research


  • Go to market Strategies
  • Financial modelling and bid advisory
  • Customer Intelligence and Satisfaction Monitoring
  • Business Process Re-engineering
  • Legacy Data Analytics and Improvements in customer engagement
  • Utility performance audit and monitoring
  • Non-Revenue Water reduction through strategic interventions


  • Cross Utility conferences/Workshops
  • Stake holder engagement initiatives – myUtility.in
  • In-company staff trainings

Urban Water Distribution PPPs (UWDP) Market in India

Brief Summary India has the second largest urban population in the world with more than 300 million people living in urban India. By 2021, the figure is expected to cross 40% with 74 million plus urban agglomerations. To meet the challenges of rapid urbanization, the Government of India has launched […]

Quality Assurance for Customer Indexing for a private, 24/7 Water Utility

About the Client A private water distribution company working on PPP model for Tier 2 city in India. Client Problem Client had appointed an vendor to perform full-city Customer Indexing. The activities included GIS mapping of the city, DGPS survey, Base map creation, Consumer Survey and Map updations. The Customer […]

Case Studies

Willingness to Pay (for Water) Study for a Large Private Bank in India

About the Client A Bank assessing Financial feasibility for a Water Distribution Franchisee region in India Client Problem In order to process loan, the bank needed answer to key questions like, What is Willingness to Pay (WTP) for water piped connections and improved services? What consumption & payment trends across […]

Water Sector Reforms Network

This group intends to become a stakeholder engagement platform to strengthen knowledge and communication between key stakeholders of Water Sector Reforms (WSR) – utilities, private companies, regulators, financial institutions, media, and more. By establishing a ‘Community of Interest’ of professional experts across various sectors and industries to share knowledge, networks […]

Indian Utility Knowledge and Networking Conference 2013

Objective Indian Utility Knowledge and Networking (I-U-KAN) Conference 2013, an initiative from pManifold intends to take a closer operational look for improved service delivery & viability of the Utility PPPs especially in Power and Water Distribution space. The conference will engage utility stakeholders on operational topics relating to Employees, Customers, Vendors […]


Discover Opportunities in Power & Water Distribution – Join IUKAN 2014, 13th Feb, New Delhi

IUKAN 2014 is focused on improving Utility Services in Urban Areas and covers power, water, waste etc. It is a very interesting platform that is build to get various stakeholders such as Policy Makers, Regulators, Operators, Service Providers, Consumers, Technology Players together and facilitate ‘Rapid Scale Up’, ‘Service Effectiveness’ and […]

Strategic Communications – A tool towards better customer engagement and loss reduction

The high risks in the complex, unpredictable and highly political process of water sector reforms are unavoidable given the “essential goods” perception of water. However, what the utility operators need to understand is that investing time and money in “strategic communications” early in the engagement of water reforms and that […]


Efficient Billing and Collection – Key to reducing NRW

While exploring the various methodologies used by the water utilities to reduce Non-Revenue-Water (NRW), one of the better avenues available is achieving higher efficiency in the billing and collection processes. This blog explains the ideology behind the principle of higher billing and collection efficiency for reduced NRW. Now, the main […]


I-U-KAN: Raising sustainable Indian Utilities – a unique approach and platform

I-U-KAN (India Utility Knowledge And Forum) is a broader umbrella for all Utilities (Power, Water, Waste, Gas, Transport etc.) and all Stakeholders (Govt., Public utilities, Private Operators, New entrants, Service Providers, Regulators, NGOs, Investors, Customers) to analyse holistic gaps, exchange ideas, build common grounds, and expedite the establishment of sustainable […]

Putting your best foot forward – Best Practices in Consumer Indexing

As the operator tries rolling out the services, the foremost task at-hand is creating the base-line for the utility. This, typically, is collated using a consumer survey called consumer indexing (CI). The operator main aim is to collect the information required for consumer demography and demand estimation. The figure below […]


Challenges in and Levers for success of the 24×7 water supply projects in India

As one wonders what has been holding back the operationalization of the 24×7 water supply projects in India, we thought of penning down our observations around it. Even before kicking-off the operations, one observes that the long gestation period (5+ years) to engage and realize even first pilot is a show-stopper. This is […]


A Consumer-Oriented Approach to Water Sector Reform (WSR)

With complex institutional arrangements, aging infrastructure, and poor cost recovery practices, India’s urban Water and Sanitation Services (WSS) sector faces tremendous challenges to providing safe, affordable water in a reliable manner. Ill-suited to tackle these issues on its own, the government began turning to the private sector for solutions in […]

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