Customer Intelligence

The Challenge

Any businesses is in a constant endeavor to improve or grow. Managers and business owners tend to constantly review their situation and identify assests within the organization that they can leverage to build their business upon.

What we do?

We assist managers and business owners to understand their business more effectively and comprehensively through the right metrics and means – which are the opinions, preferences and satisfaction of the target or existing customers. Customer side intelligence allows businesses to drive customer-centric process improvement to provide services that are relevant and at service levels that are acceptable to the end customer. It also allows businesses to govern or monitor the end service delivery quality/performance from a third party perspective which give additional insights typically unseen for managers who execute the business.

This includes executing studies, collecting primary and secondary data around,

  • Customer Opinions, Preferences and Satisfaction
  • Price discovery including Willingness to Pay for marketable and non-marketable products and services e.g. Water
  • Tariff Rationalization Study for controlled products
Qualitative and Quantitative Primary research at Hospitals to support creation of Star based Energy Benchmarking system

Qualitative and Quantitative Primary research at Hospitals to support creation of Star based Energy Benchmarking system

  About the Client An Environment consulting company contracted by Bureau of Energy Efficiency(BEE), MoP and USAID Client Problem Client needed to collect energy consumption profiles of hospitals and hotels across various segments for qualitative and quantitative analysis and creation of benchmarking system for commercial buildings in India The Solution […]

Competitive Landscape Analysis in India to finalize Pricing strategy for a public listed Australian skincare products company

Competitive Landscape Analysis in India to define Pricing strategy for a public listed Australian skincare products company

About the Client A boutique strategy consulting company in Life sciences, based in US Client Problem Client’s customer, a public limited company in Australia needed to get a competitive landscape of prestige skin whitening, anti-ageing and body shaping market in India, in order to devise strategy on their pricing and licensing […]

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Process Quality Monitoring for Power Distribution Franchisee

About the Client A leading power distribution franchisee operator with operations in multiple locations in India. Client Problem Client wanted to monitor each customer facing process and identify issues, if any, being experienced by customers on various service delivery parameters like satisfaction, turnaround time, staff behavior, unauthorized payments etc. Solution […]

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Electric Utility Customer Opinion Preferences and Satisfaction (EUCOPS) Reports 2011

Comprehensively parameterized, indicative Report capturing satisfaction and preferences of electricity consumers in upcoming Distribution Franchisee areas in Madhya Pradesh, India. The following locations are covered in this report series. Bhind Satna Shajapur Gwalior Sagar Dewas Datia Narsinghpur Ujjain Read our latest findings: Distribution Franchisee Attractiveness – Comparison for Madhya Pradesh’s […]

Case Studies

Willingness to Pay (for Water) Study for a Large Private Bank in India

About the Client A Bank assessing Financial feasibility for a Water Distribution Franchisee region in India Client Problem In order to process loan, the bank needed answer to key questions like, What is Willingness to Pay (WTP) for water piped connections and improved services? What consumption & payment trends across […]

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