Case Studies

Engaging stakeholders online with research driven content

Engaging stakeholders online with research driven content

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About the Client

An industry association with an initiative to improve power quality

Client Problem

Power quality (PQ) is a critical aspect of electrical grid network but due to lack of awareness and negligence, the PQ ecosystem remains at a nascent stage. The client wanted to engage all stakeholders with PQ related concepts, problems, solutions through researched content so as to improve awareness on PQ.

The Solution

  • pManifold deployed a team of a Consultant and an Analyst to conduct secondary and primary research to produce research driven blogs and webinars targeted towards all stakeholders including industry professionals, regulators, utilities, technology providers and academia. The following approach was followed:

Results / Benefit to Client

  • Timely publication of Blogs & Webinars on scheduled frequency over the last 3 years.
  • Blog & webinar constitute over 22% of website content of the power quality web initiative
  • Over 500 people have attended and benefited from focused PQ webinars
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