Case Studies

Study of equity crowdfunding market in India

Study of equity crowdfunding market in India

About the client:

A fintech startup looking to enter the crowdfunding market

Client Problem:

The client wanted to understand Equity Crowdfunding structure, regulations, opportunities, challenges and models in India so as to strengthen their investor pitch

Solution Approach:

• pManifold started with a thorough market research on crowdfunding and equity crowdfunding sector
• Secondary research was conducted and Indian crowdfunding statistics were gathered.
• The team studied various laws, models and regulations in place for the companies operating in the crowdfunding segment in India. A primary dipstick study was conducted to collect opinions from businesses & their readiness for equity crowdfunding.
• Based on the information, analysis and understanding a deck (ppt.) was created which also included perception study (primary research) from businesses, entrepreneurs who are willing to look towards crowdfunding platforms in India given it is a step up from traditional means.

Result/Benefit to the client:

The client was able to strengthen their pitch to the investor using the data presented in the report.
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