Willingness to Pay (for Water) Study for a Large Private Bank in India
About the Client
A Bank assessing Financial feasibility for a Water Distribution Franchisee region in India
In order to process loan, the bank needed answer to key questions like,
- What is Willingness to Pay (WTP) for water piped connections and improved services?
- What consumption & payment trends across different customer categories?
WTP Framework based on Contingent Valuation Method (CVM) deployed as a land based, random sampled survey executed independently
pManifold Value Proposition
- Â Primary Land Based Field Survey
- Survey Design & Methodology
- Field Data collection
- GIS Mapping
- Data Analysis
- Top Management Reporting
Results / Benefit to Client
Customer intelligence leading to better assessment and decision making on Loan to its client