Case Studies

Willingness to Pay (for Water) Study for a Large Private Bank in India

Willingness to Pay (for Water) Study for a Large Private Bank in India

About the Client

A Bank assessing Financial feasibility for a Water Distribution Franchisee region in India

Client Problem

In order to process loan, the bank needed answer to key questions like,

  • What is Willingness to Pay (WTP) for water piped connections and improved services?
  • What consumption & payment trends across different customer categories?

The Solution

WTP Framework based on Contingent Valuation Method (CVM) deployed as a land based, random sampled survey executed independently

pManifold Value Proposition

  •  Primary Land Based Field Survey
  • Survey Design & Methodology
  • Field Data collection
  • GIS Mapping
  • Data Analysis
  • Top Management Reporting

Results / Benefit to Client

Customer intelligence leading to better assessment and decision making on Loan to its client

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